Month: May 2019

Instagram is all the rage these days. With many great features and super high engagement, brands are finding this platform a great way to reach and connect with audiences.

 

In episode 6 of the SMRT Women podcast, we sat down with Kym Rempel of Anto Yukon, a Yukon-based bath and body company, to talk about using Instagram to launch and grow your brand. Made of all natural ingredients, Anto products are produced from a passion for the natural world and travel. Kym launched two years ago and has used Instagram to create connections with wholesalers all across the country. She also runs two local shops (on in Whitehorse and one in Carcross) where she sells her products and fabulous goods from the Yukon and beyond.

Instagram Success Takeaways

Do the research

There are many different ways to use Instagram successfully to build your brand and sell. Any winning strategy is based on audience research. Different audiences respond to different content and different stories. The ideal strategy is a match between how you naturally express yourself and connect and what your audience is looking for. Instagram can be a great tool for this research. Check out competitors, check out people you would love to see follow you and engage with their content. What do their feeds look like? What stories are they telling?

 

Forget shiny object syndrome - do what works and stick to it

As mentioned above - there are many ways to win over your Instagram audience. It can be easy to get distracted trying different things. Research your strategy - choose a few key things to focus on and stick to it with consistency before you go randomly following shiny objects.

 

Tell a story

Whether you are selling a product or service you must tell a story. Give your audience a reason to click to read more, to get excited, to comment and engage.

 

Engagement matters more than followers

Are you caught up in how many followers you have? Worried you haven’t hit the 1K, 5K, 10K mark? Followers are not what matters - engagement is. It doesn’t matter how big your following is, what matters if the people who follow you are engaged and buying. So focus on your engagement stats and ultimately your SALES.


Recent Posts and Freebies for Your Business


The power of audience targeting

The ability for refined and niche targeting is a huge part of what makes Facebook Ads so powerful and what can help to stretch a small budget a long way.

 

One of the biggest mistakes business owners make is trying to reach everyone instead of focusing on a specific target audience.

 

The thing is, when you try to talk to everyone, you’re effectively talking to no one. Plus, you’re wasting your money. Why try to sell to people who will never be your customer? Or to people who you don’t want to be your customer.

 

With Facebook Ads, you can find your customers and serve ads just to them. This is really quite possibly single handily the most powerful part of Facebook Ads. You can create highly defined and custom audiences in Facebook Ads so that you can manage who is seeing what ads and when.

women at computer facebook ad targeting

 

There is really no end to the targeting you can do in Facebook Ads.

 

We are going to share three of our favourite super powerful targeting strategies to use with Facebook Ads.

1. Location Targeting

If you have an event or workshop you are trying to promote, or if you want to build up your local customer base, location targeting is a great tool to use. To take this targeting feature one step further, you can select three criteria for the location of your audience:

  • Your audience lives in the location you are targeting;
  • Your audience is visiting the location you are targeting; or
  • Your audience was recently in the location you are targeting.

The default setting for location targeting is all three. But, if you are a business whose dream customers are tourists to your city or town, then you may only want your ads to be shown to tourists. And if you're running a workshop and trying to build your brand in your community, then you may only want to target residents rather than spending money to get your ads in front of people who won't be around for very long.

 

2. Life Events Targeting

If you are selling products or services for new parents, for weddings, or to help people celebrate a key milestone in life, then you definitely want to take advantage of the life event targeting feature in Facebook Ads. You can build audiences of people who are at a key milestone and show them ads that tell them why your business is the perfect fit to help them celebrate and rock that life event.

 

3. Interest Targeting

When we talk marketing, we often talk about three kinds of audiences: those who buy your product or service already, those who never would, and those who don't yet but could be easily sold to. The thing is, don't waste your time or money selling to people who will never be your customer. Frankly, even if you could sell to them, you wouldn't really want to because they aren't your dream customer!

Interest targeting let's us put our money and effort into only getting ads in front of people who will buy or who are likely to buy by building audiences that have interests that our brand and business caters to. If you are a wellness business, target those who are interested in health and wellness. If you are a travel company, target those who like to travel. And so on.

 

Using these targeting features to create audiences that really align with your Dream Customer will help you serve the right ads to the right people so that you can crush your marketing and business goals.

 

 


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