It’s goal setting season. Spring is here, the sun is out, and it’s time to get out of hibernation mode and chart the summer for your biz. We invited one of our favourite local entrepreneurs, Astrid Grawehr, partner and Director of Operations at Kryotek Arctic Innovation Inc. , into the studio to talk about business success and how the goal post for achievement may not always be what you think.

 

Astrid joined Kryotek seven years ago when mining was booming in the Yukon and “success” was easy to come by. But a shift in the market and a restructure later and her and her business partner were asking themselves “is that all there is?”. We talk to Astrid about having the courage to slow down, reset, and rechart the course to success that feeds all of ourselves.

Have a listen to our convo below and let us know how you set courageous goals.

 

Check it all out below.

Our Goal Setting Takeaways

Rolling with it is cool until it’s not.

Rolling with the punches is how many of us get our business off the ground. We have an idea or see an opportunity, we set things in motion and things get rolling. We run our business by responding to what’s happening instead of leady by creating what we want to create. This can totally work for some folks  - and for many others you will eventually hit a wall where you find some piece of what you have created is not fitting - it's hurting instead of helping. That wall can hit you pretty hard if you are rolling fast. Hitting the breaks every so often is not a bad thing. Ask yourself if you are rolling in the direction you want to go or if you need to change course and you just might get where you want to go.

 

How do you know when it’s not working? Pay attention to the friction.
Where are you finding friction instead of flow? Are you feeling a tightness in your body, are you feeling sick all the time, are you constantly bumping into frustration and annoyance. Friction is a clue to let you know that something is not fitting or working. Follow the friction to find what’s not working and lean into your truest desires to get real about what will.

 

Setting Good Goals Means Being Really Honest with Yourself - and it might hurt.
When you are looking back and what is working and what is not it can be easy to fall into the trap of false motivation. By that I mean it can be easy to feel or see reward that is driven by what you THINK success should be. Other people’s idea of what success should look like. It can feel comfortable to be making a certain amount of money, or to be seen a certain way by you community. But if those things are not leaving you happy and feeling rewarded. If your health is suffering then are they good metrics for success for you? Questioning these things goes deep - into our values and motivations and our mindset. Your ego may get a little bruised in the process - but true reward and fulfillment are on the other side of hard questions.

 

Your fit and needs will evolve over time.
Goals and metrics that fit one day may not fit the next. Be open to your values and vision shifting. Allow those goals and ideas of success that no longer fit to float away and welcome in those that now feel like they do.

 

It takes courage to slow down and make space for reflection. It takes courage to ask yourself the hard questions and be honest. It takes courage to change your day to day activities towards a new goal. It all takes vulnerability and courage. The deeper we lean into that the more success - whatever that means to us - we can find.


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So many people are starting a freelance business or side hustle of some sort these days, and we get questions almost weekly about how to set a business up, what steps to follow, and what things you need to know. Over the last week alone, we've gone over the basics with three people! So, we thought - it's time to dish the details. 

 

This isn't a post about knowing your audience, marketing to the right people, or putting together an operations budget - more on those details later. This is a post about the legal and logistical things you need to consider and do in order to have a real, live business. What will your business name be? Should you incorporate? Do you need insurance? What is GST? How will people pay you? 

 

There's a lot to consider but we have you covered. Whether you are launching the next big thing or setting up a small side hustle, the answers to your questions and the things you need to consider are in this guide. Download the SMRT Women Quick Start Guide for our basic primer on how to get started.

 

Caveat - we live in Whitehorse, Yukon so the steps that follow are relevant to our City. However, the basic steps apply anywhere in Canada. I recommend speaking with your local chamber of commerce or City permitting office to make sure you've crossed all of your "T"s and dotted all of your "i"s.  This article is not a substitute for legal or financial advice. Please make sure you talk to a lawyer or accountant and talk to Government of Canada, your provincial/territorial business and your local municipal government as needed to make sure you have followed all the appropriate steps.

 

SMRT POP UPS and SMRT WOMEN makes no representations as to accuracy, completeness, correctness, suitability, or validity of any information in this article and we will not be liable for any errors, omissions or delays in this information or losses, damages or injuries, arising from its display or use. All information is provided on an as-is basis. The user must verify their own facts.

 

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Whether you are pitching your idea to an investor, creating a sales video, sharing on a conference panel, or launching a keynote your ability to speak with comfort and confidence about your business or organization is an important skill to have.

 

In episode 4 of the SMRT Women podcast we sit down with Colette Acheson, local management consultant to talk all things public speaking. Colette is a business owner and non-profit manager several times over. She has honed her public speaking skills in the trenches and in Toastmasters meetings.

 

Check it all out below.

Just do it

The only way to get better is to just do it. Practice in front of a mirror, video tape yourself, practice for your friends - but know that no amount of practice except the actual act of speaking in public will be practice to get you more comfortable and more experienced. Welcome and invite any opportunity no matter how small to flex your public speaking muscles. Pick one thing you want to work on - removing your ums and ahs, working with your voice, figuring out how to hold your hands - and focus on it. Take every failure as a learning opportunity.

 

It’s a whole body project

When you speak your whole body is communicating. Take the time to explore how you stand and gesture with your body to communicate emphasis, but also pay attention to your voice and your jaw. Give them a proper warm up before you ask them to run a marathon.

 

Embrace the Pause

Take a deep breath before you begin. Slow your body down. Take a deep breath between parts of your speech - give your audience a moment to catch up - to let your words sink in. It feels like a million years up there when all eyes are on you, but it’s a short second for the audience and a welcome one.

 

It’s always about the audience

What does your audience need to feel and connect with to believe your credibility? Do they want to be entertained? How can you work with voice, presence and posture, language and storytelling to convey that and get the message across. Are you connecting? It’s important to learn to listen and observe as you speak so you can shift and pivot to keep the audience’s attention as you work through your presentation.


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Networking serves such an important role in our business because it’s all about relationship building. Whether you are connecting with potential clients, mentors and business besties, or partners networking is a great way to meet new people and expand your business. But it can be daunting. Especially if you are introverted, don’t love big social events, or just feel awkward saying hi to new folks.

 

This week on the SMRT Women podcast we sit down with Patti Balsillie, a tourism, strategy, and engagement specialist. Patti has lived in the Yukon for over 30 years. She is the past Chair of the Arctic Inspiration Prize and currently sits on the boards of Destination Canada, Yukonstruct Society and Chief Isaac Companies. She is also a rock star networker so we brought her on to talk about how to networking well and how you can make it your friend - or at least your frenemy.

 

Check it all out below.

There are so many ways to network - pick one that fits your style

Networking can happen in so many different ways. You can go to a traditional mixer event, you can volunteer or serve on a board, you can connect with brands and people you love on social media, you can grab a coffee with someone you haven’t seen a while or want to get to know better- the bottom line is networking is about putting yourself in situations where you will meet new people. So pick a style that suits you best and run with it.

 

Go with a Goal

There’s nothing worse than heading to a networking event only to skulk in the corner all night, not talk to a single person, and then go home and mope about it. Ok - there’s a lot of things worse than that, but it still doesn’t make you feel good. Go with a goal in mind, a mission that you want to accomplish and you are much more likely to reach out of your bubble. Your mission may be to talk to three new people, learn something new, ask a question to some key people who you think will be at the event or even - dare i say it - have fun.

 

Bring a Buddy

Buddy system rules. Just make sure you don’t end up talking to each other all night instead of reaching out to new people. Use the fact that there is two of you to get brave and approach people. Try introducing each other so you don’t have to feel like you are self-promoting. Know each other’s goals and go for it.

 

Have an intro and an exit strategy

It’s totally ok to go with a few canned questions you want to try out on people - whether it’s talking about the latest community news, asking people their story, or discussing something that happened at the conference or event you are attending - go with a few questions in mind.

 

That being said, its very easy to get stuck in a convo that’s no clicking or going anywhere. Don’t be afraid to cut your losses and move on. Have a canned exit strategy (I’m hungry, need to go to the washroom, see someone I know…) and get outta there.

 

Know how you can serve and what you are looking for

Relationships are built on exchange. Go ready to share your story and tell people how you are excited to serve, share advice or info that you have online in groups if it’s helpful, and don’t be afraid to ask questions and let people know what you need - people are happy to tell you how they can help.

 


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You’ve worked hard to birth your business and now you are thinking about birthing a baby. What’s a gal to do. There's lots to think about, no one way to do it, and - as I experienced - a fair amount of fear. I’m not quite through maternity leave yet - baby is eight months - but I’m creating my back to work plan and thought it was time to share some things I’ve learned so far.

Tip #1 - There is such a thing as Special EI for the Self-Employed - Sign Up for It NOW!!

When I was in the stages of asking myself how this whole maternity thing would work I was panicked because I thought I would be on my own. This meant somehow squirrelling away an extra 30K BEFORE having baby. HA!. Thankfully I ran into a friend who learned the hard way that there IS such a thing. The catch is that you must sign up for and pay into special EI for 12 months BEFORE the baby arrives.

So if having a baby is on the table. Get your ass covered. Also, special EI covers things like needing to take time off work to caregive for loved ones and other special circumstances. So it’s worth it.

Get all the details here

 

Tip #2 - Figure out what you plan to do with the ranch (a.k.a your biz)

Turns out it’s not super easy to shut-down and restart a business - depending on what you do and how far into it you are. For me, I have a host of subscriptions that run my business every month and while I would barely use them over the course of my mat leave - shutting down my Quickbooks account and my CRM just didn’t make sense. That meant when we did the money planning for maternity for our family we had to calculate what my ongoing business expenses would be even though I was not making any revenue. I paired down everything I could, and we budgeted for it.

Make sure to ask yourself...

  • Which services or expenses can I cancel during my maternity leave?
  • Which services or expenses will I need access to?
  • What is the cost of shutting everything down and starting back up on the other side
  • Will I be continuing to process income while on leave or am I not planning on making any money at all?

The rules shift regularly so make sure you talk to Canada Revenue Agency and the EI office but it is possible to make some income to cover your expenses. If you make a profit they will deduct your EI earnings dollar for dollar.

I personally shut down. I wrapped up all my contracts about a month before baby came. And I’m now at about 8 months trying to lay the groundwork for getting back to work. This means doing some grant writing now and other things to make sure there is revenue waiting for me when the EI tap turns off. In an ideal world, I would also have some savings to tide me over.

 

Tip #3 - Plan for the worst - make the best of the good days

You never know what the world post-baby will look like. In my mind, I pictured mostly blissful days with a brood of kids playing house and not really going back to work until they were all at school. Turns out though you don’t do a lot of crafting and playing house with babies under 1. So while I so enjoy my cuddle and floor time I actually spend more time out of the house working on my business than anticipated - with many thanks to regular visits from grandma and grandpa.

 

That being said my wee struggled with reflux for a long time and we weren’t “out of the woods” till about 5 months or so. Some of us have babies who sleep all day, others don’t. If you plan to be on your butt with a baby sleeping or nursing on you 24 hours a day and it’s less than that YAY you can celebrate and relax or if you are neurotic like me - get shit done.

 

Some weeks you will have so much spaciousness to get things done, and some days you will be holding a crying baby all day. When you are prepared for the worst a good day is a blessing that you can roll with. I didn't think I would work on my biz this much but doing so allows me social time, a baby break, a connection to me and things I love doing and a sense of personal worth - because some days you are in tears at the thought that your only use in this world is changing diapers and doing laundry.

 

Tip# 4 - Let Yourself and your Business be Flexible

You already know it - this is such a moment of transition and change. You can’t make decisions for future you - so don’t try to. This is a moment to rest, to digest and to let yourself and your business evolve. On the other side of delivery, I find I am really struggling with work that has hardcore deadlines - because inevitably the week I have to get that grant application in its the week we are teething, going through a developmental leap or just clingy.

 

My inner elastic band - you know the one I could stretch and stretch and stretch when I did things last minute is now no longer so elastic. I am WAY more attuned to how that low level worry in the back of my mind about if I am going to get something done is not so low level. It actually works as a tensor that shortens my elastic even more. The result is that I am quicker to anger, more prone to frustration and way less empathic of my child’s tears. I become the mommy I don’t like being. I think things I don’t want to think - my mental health goes out the window in a heartbeat.

 

The beautiful thing about owning a business is you get to make it what it is. Take this time to readjust to what is truly important to you. Rethink your business goals, maybe even rethink your passion, and allow yourself the space to change it all, or keep the course. It's yours to mould and create. 

 

Tip #5 - Run your business from your phone

You will spend countless hours in the dark in the rocking chair scrolling through Facebook. If you can run your business from your phone you will be one kick-ass mama. Moments of inspiration will channel through google docs on your phone as you lie in the dark with a baby on the breast. Or you can look at cat videos to relieve your stress and fatigue. You do you girl.  

 

The bottom line is you can’t predict any of it. Motherhood is a hardcore lesson in humility and going with the flow. So allow yourself to be surprised where it takes you - trying to control everything, as I have learned, only results in tears.


Much love

Sofia and Baby Mira


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When Self-Doubt rears its head

Being an entrepreneur requires non-stop belief in yourself. While every one of us had to find enough of that belief to even take the leap to start our own business, sometimes it can feel like that fountain of belief is wavering, sputtering, or even has a block.

 

It’s totally common that at times you’re going to doubt yourself. And when it comes to promoting yourself and your business, that self doubt can feel overwhelming.

 

This shows up in a lot of small ways - ways that you might not recognize. It might seem that suddenly you can’t find even a spare moment to create a social media post. Or like suddenly you’re procrastinating nonstop and just NOT planning your launch event or building your website or emailing those suppliers who were interested in your product.

Overcoming Self Doubt so you can Rock Your Business

This self doubt and the anxiety that goes with it are big culprits in keeping you from achieving your business dreams - whether that’s to launch a business, promote it, or grow it.

 

Very few entrepreneurs are living their lives free of this. But, that doesn’t meet that you can’t overcome it and rock your business and rock your marketing of your business. How you overcome it is by really knowing your business and your audience.

 

When you are prepared with this knowledge, it can be used to quiet self doubt while also helping you to create and promote a business is a better more meaningful way.

 

This knowledge can take you from feeling like you don’t know what you’re doing to being confident in what you’re doing and how you’re doing it.

 

Here are the three areas of knowledge that you need to shed self doubt and move forward with confidence:

 

  1. Understand that you are solving a problem
    What a great and successful business DOES is SOLVE A PROBLEM. You are offering something that makes your customers’ lives easier. Something that eliminates a problem that they have.When you nail down the problem you are solving, and how you are doing it in a way that no one else is doing it, you can feel confident in that knowledge.
  2. Know your audience
    Knowing the problem you are solving and feeling that confidence in your business offering and marketing starts with really knowing your audience.Using your audience as a guide will also help you to stop comparing yourself to other businesses - a big cause of self-doubt. With your rock solid knowledge of your audience guiding your business decisions, it won’t matter what other businesses are doing because you will know that what YOU are doing is right for YOUR audience.
  3. Know your why
    Being clear on your vision for your business will help guide you through moments of doubt. A clear vision allows you to focus your energy and quiet the distractions. A clear vision is the foundation. It helps ground you when self doubt starts to set in and you are feeling lost.

 

Self doubt is an inevitable part of being an entrepreneur. When it gets overwhelming, and when it starts to have a paralyzing effect, just know that you are not alone and go back to your vision, audience, and business problem to overcome the doubt.

 


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SMRT Women Podcast Ep. 02 Mindfulness in Business with Ruth Lera

 

This week we are excited to welcome Ruth Lera to the podcast to talk about mindfulness and meditation in business. Ruth is an energy healer, mindfulness facilitator, meditation teacher, instructor of energetic self-healing, writer and boreal forest loiterer. She is the author of Walking the Soul Path: An Energetic Guide to Being Human.

 

In this episode, we talk about the busy business brain. Untamed, our brain can stay focused on the fear,  spin us out, derail us, or stop us in our tracks. So many of us start our businesses with the goal of happiness, freedom, and living life on our own terms – the busy business brain can keep us feeling incompetent, not enough, and like we are always behind the eight ball.

 

So what can we do about it? How can we conquer those mind spirals so we can feel confidence and ease and pleasure in our business?

 

Take a listen to find out and see our hot tips below.

Accept the Journey  – Failure is a given
Our brain likes to get so focused on the what ifs. What if people don’t like what I am doing and send me hate-mail, what if I don’t make any sales, what if I fall flat on my face in front of everyone. Mindfulness forces us to accept that these things will happen, or are already happening – failure is a given, life’s ups and downs are a given. The goal of mindfulness is not to make life perfect, it’s to strengthen our brain’s ability to roll with the punches with ease and flow.

 

Practice makes perfect.

Did you know that only 11 hours of meditation will change your brain? That’s like less than an hour a month. Mindfulness can be used in two ways to train our brains. Informally we can ask ourselves the two core questions at any point in the day: while we are driving, cooking dinner, playing with the kids, writing our next blog post. We ask ourselves the question and redirect to create an immediate shift. But this practice gets amplified when we do a formal practice – sit and focus on your breath in silence for 5+ minutes. We fire what we wire, and formal practice rewires our brains.

 

Think of it as a workout. Formal practice is going to the gym to build strength, and informal practice is focusing on your glutes and squat when you go to pick up something heavy at home. You need both to build strength over time.

 

Self -Compassion is key

Finally, none of this works if we are beating ourselves up for not being a “good” meditator. The goal of meditation is not a quiet mind – it’s a mind that notices our thoughts and actively chooses if we want to focus on them or something else. When the little voice says “ I suck at this” we are wiring negative thoughts. Our goal is to practice neutral observation -” I had a thought” and leave the judgments at the door.

 

Mindfulness is simple, but not easy. Five minutes a day of sitting with your thoughts can change you and your business – so why not give it a shot.

 

Do you have a mindfulness practice you use in your business? How does it help you? Any tips you would recommend for folks starting out? Leave a comment on the Facebook page. We’d love to see you there.

 


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SMRT Women is launching a podcast - eep! We will dish mindset, marketing and money tips and inspiration for your badass biz. Whether you are toying with an idea, just getting started, or a biz boss veteran you’ll find practical tools to demystify marketing, strategy and mindset to create the business of your dreams. Want to join us on a podcast? Get in touch and tell us your idea!

 

In our kick-off podcast we talk about idea overwhelm. If you are struggling with which business idea to pursue, drowning in marketing ideas you think you should try, or not sure which new program or product to launch, idea overwhelm can get us stuck - this one’s for you!

 

When we are stuck we don’t act. When we don’t act we don’t learn, we don’t grow, we don’t move our business forward. So how do we get unstuck?

 

Join Selene and Sofia as we talk about how to narrow your ideas, get clear on what matters to you, and clear the clutter so you can see success.

 

Let your strategy be your guide. Do the research, trust it, and always refer back to it

One of the best ways to sort out your ideas is to create a strategy that is your benchmark for yes and no.  Strategy research gives you a solid sense of…

 

  • Your customers and what they want and need
  • Your business vision and values,  what you want to achieve, and what feels good - what feels like success
  • Your business numbers, how much you want to make and your plan for doing it
  • The kind of social impact you want your business to have

Using these as your benchmark you can evaluate your ideas based on whether they will actually serve your audience, whether they will make you feel great and align with your values, and whether they will make you money or take your business in the direction you want to go.

 

This can help you clear the clutter, guide your creative mind, and stay focused.

 

Allow yourself to play, experiment, and fail.

No idea needs to be life or death. When we treat it that way we get locked into overwhelm and we don’t do anything. Take an experimental mindset. Try out the smallest version of the idea, observe what works and what doesn’t. If it fails, change it, scrap it, or  learn and make it better. You might just be surprised at what comes. We learn by doing, not by sitting in our office coming up with ideas.

 

Let go of everyone else’s expectations

It’s so easy to get distracted by the bombardment of well meaning ideas from friends, loved ones, and all the business experts trying to convince you what to do. Well meaning ideas that start with “you should do…” or “your competition is doing xyz you should try it”.

 

All of these ideas can be wonderful and they MAY be useful to your business. They also may not. We can get stuck in marketing strategy FOMO or overwhelmed with the million ideas we SHOULD be doing. So much so that we get stuck and do nothing. When this happens a great place to start is to come back to ourselves. When we get clear on what is most important to us, the ideas We have for our business and what matters to us, we can use this as a rudder to guide our choices.

 

It’s not always easy but giving ourselves permission to shed the shoulds and do what feels right for us is a critical business muscle to flex.

 

Start with one Idea at a time

You have a million ideas for your business, from better marketing tools, to money-making ventures, to how you want to make change in the world. Where to start? With one idea at a time. Develop an idea parking lot  - a place you can write down all your brilliant ideas.

 

Pick one - maybe the one that you are most excited about, the one that is easiest to implement, the one that will make you the most money or the one that is best related to your strategy.

 

Do it. You may get started and decide it doesn’t work. Then you get to move on to your other ideas, maybe it’s brilliant it goes amazingly and those other ideas that were bugging you fade into the background, or anything in between.

 

Have faith that each idea has its time, no idea will ever go stale or disappear if it’s important and you will learn and build on your ideas as you implement them.


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Ever felt like your business was running you instead of the other way around?

 

You know - like your working way more hours than you want to doing stuff that doesn't feel that fun sometimes, or like when you just feel like you are a hot mess all over the place.

 

Yeah - that's a thing.

 

We've got some help. Check out the video for a quick and dirty scheduling exercise designed to get you thinking about the life you want to live and how you can design your business to give you the freedom you crave. Cause that's part of why you started your own business in the first place no?

 

 

Before we forget, here is a FREE downloadable worksheet to walk you through the activity.

 

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Self-promotion is not a four-letter word

 

Do you struggle to describe to people exactly what you do? Does the thought of telling others about your accomplishments make you cringe? Do you worry that someone is going to pull back the curtain and reveal you as a fraud at any time?

 

You are not alone! Many many women struggle to self-promote effectively. It’s like we are allergic to it. So much so that it tops the list of career blocks for women across all industries.

 

And yet, self-promotion is a critical skill - in landing that great contract, in selling your product, in building a community of champions who are connected to what you do and the impact you are trying to make in the world. We have to be visible for our businesses to succeed. Customers can’t buy what they can’t see.

 

We've pulled together our four top tips for singing your own praises to promote yourself AND your business:

  1. Notice moments of pride and success. Did a client praise your work? Did you rock that contract? Collect these and save them...Make your own "I've SO got this!" scrapbook for a rainy self-doubt-y day!
  2. Focus on the facts - what are some of the awesome things you accomplished? Did you handle a difficult situation with tact and ease? Did you sell a bunch of your product? Did you help someone achieve their goals?
  3. Share your passion - speak to the why of your business. Do you love helping people feel healthier so they can have their best lives? Do you love feeding people delicious foods that light up their tastebuds? Do you love helping people tell their story through photos?
  4. Frame it in terms of what you did for your client. Were they super lost when it came to healthy eating and why they were so tired all the time, and with just some small manageable tweaks to their diet they are now waking up bright eyed every morning ready to take on life?!

 

Remember: People want to hear your story. They want to know what you're up to and what it is that energizes you. So tell them! There's no "ick" in owning the facts of what you did, what it achieved, and why you loved doing it!

 


 

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How you schedule your day can make all the difference to your success - both in terms of productivity, and in how much you enjoy being your own boss. One of the amazing benefits of running your own business is the flexibility of creating a schedule that allows you to live the life you want. Today we are going to share our experiences and ideas for creating the ideal schedule.

 

One of the big aha moments for us was realizing that our schedules don't necessarily look the same every day. This is one of the great benefits of running your own business - the flexibility to go with the flow of your day-to-day.

 

Some days you're in the zone or running an event and work till 10pm or even 1am. Or maybe you'll need to run errands in the middle of the day. Or you might find that you work best and most productively when you stay up all night - but then you beat yourself up for not kicking your days off at 9am.

 

The trick is - pay attention to what you're doing not when you're doing it. If you're getting everything done, and you're meeting your deadlines, then don't beat yourself up for working an unconventional schedule.

 

It can be hard to shed the 9-5 mentality when you’ve done it for so long, but working for yourself means giving yourself permission to do just that.

 


 

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You’ve written a blog post - now what?

 

Imagine that you’ve just published your latest blog post, and you’re super excited to share it with your target audience.

 

Well unfortunately, just because it’s out there, doesn’t mean that people know about it, or that they are excited to spend their time reading it.

 

There are some steps you can take while writing your post to improve its chances of getting seen. And, what you do after publishing a blog post is just as important as the post itself when it comes to getting noticed and drawing your ideal customers to your site.

 

In this video, Selene is going to be walking you through 10 essential steps to follow before, during, and after every single blog post you write.

 

Before we forget, here is a FREE downloadable checklist that you can take with you as a reminder of these steps after watching this video.

 

free download blog checklist for seo

 


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When planning marketing activities for your business, it’s really helpful to understand what worked and what didn’t during the previous period. This type of review should most definitely be done at the end of each year, but is also very helpful to do each quarter - when planning for your business, creating your marketing roadmap on a quarterly (3 month) business can really help you break it down and properly prepare and plan what's to come.

 

This short video will help you evaluate your past year's activities so that you can focus the next year's efforts without wasting time, money, and energy. You can use the same system/process if you are doing a quarterly review or a mid-year review!

 


 

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This vid is all about one of our FAVOURITE tools when it comes to rocking your content marketing. It's going to help you pump out superstar social media content that's on point and on brand every. single. time.

 

One of the biggest challenges our small business clients talk to us about is struggling to create content for their blogs, newsletters, and social media channels. It can be incredibly difficult to consistently create content, let alone create quality content that connects with your audience.

 

In this video, Selene shares a tool that is a serious game changer when it comes to keeping your content flowing, on brand, and on point with your audience. It’s a tool that we use for all of our social media clients. It’s called a content calendar.

 

Watch the video to learn more about content calendars: what they are, WHY they are so AWESOME, and how to use them to rock YOUR content.

 

Oh and then download our FREE content calendar template so you can do your own after this mini tutorial.

 


 

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