SMRT Women is launching a podcast - eep! We will dish mindset, marketing and money tips and inspiration for your badass biz. Whether you are toying with an idea, just getting started, or a biz boss veteran you’ll find practical tools to demystify marketing, strategy and mindset to create the business of your dreams. Want to join us on a podcast? Get in touch and tell us your idea!

 

In our kick-off podcast we talk about idea overwhelm. If you are struggling with which business idea to pursue, drowning in marketing ideas you think you should try, or not sure which new program or product to launch, idea overwhelm can get us stuck - this one’s for you!

 

When we are stuck we don’t act. When we don’t act we don’t learn, we don’t grow, we don’t move our business forward. So how do we get unstuck?

 

Join Selene and Sofia as we talk about how to narrow your ideas, get clear on what matters to you, and clear the clutter so you can see success.

 

Let your strategy be your guide. Do the research, trust it, and always refer back to it

One of the best ways to sort out your ideas is to create a strategy that is your benchmark for yes and no.  Strategy research gives you a solid sense of…

 

  • Your customers and what they want and need
  • Your business vision and values,  what you want to achieve, and what feels good - what feels like success
  • Your business numbers, how much you want to make and your plan for doing it
  • The kind of social impact you want your business to have

Using these as your benchmark you can evaluate your ideas based on whether they will actually serve your audience, whether they will make you feel great and align with your values, and whether they will make you money or take your business in the direction you want to go.

 

This can help you clear the clutter, guide your creative mind, and stay focused.

 

Allow yourself to play, experiment, and fail.

No idea needs to be life or death. When we treat it that way we get locked into overwhelm and we don’t do anything. Take an experimental mindset. Try out the smallest version of the idea, observe what works and what doesn’t. If it fails, change it, scrap it, or  learn and make it better. You might just be surprised at what comes. We learn by doing, not by sitting in our office coming up with ideas.

 

Let go of everyone else’s expectations

It’s so easy to get distracted by the bombardment of well meaning ideas from friends, loved ones, and all the business experts trying to convince you what to do. Well meaning ideas that start with “you should do…” or “your competition is doing xyz you should try it”.

 

All of these ideas can be wonderful and they MAY be useful to your business. They also may not. We can get stuck in marketing strategy FOMO or overwhelmed with the million ideas we SHOULD be doing. So much so that we get stuck and do nothing. When this happens a great place to start is to come back to ourselves. When we get clear on what is most important to us, the ideas We have for our business and what matters to us, we can use this as a rudder to guide our choices.

 

It’s not always easy but giving ourselves permission to shed the shoulds and do what feels right for us is a critical business muscle to flex.

 

Start with one Idea at a time

You have a million ideas for your business, from better marketing tools, to money-making ventures, to how you want to make change in the world. Where to start? With one idea at a time. Develop an idea parking lot  - a place you can write down all your brilliant ideas.

 

Pick one - maybe the one that you are most excited about, the one that is easiest to implement, the one that will make you the most money or the one that is best related to your strategy.

 

Do it. You may get started and decide it doesn’t work. Then you get to move on to your other ideas, maybe it’s brilliant it goes amazingly and those other ideas that were bugging you fade into the background, or anything in between.

 

Have faith that each idea has its time, no idea will ever go stale or disappear if it’s important and you will learn and build on your ideas as you implement them.


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Ever felt like your business was running you instead of the other way around?

 

You know - like your working way more hours than you want to doing stuff that doesn't feel that fun sometimes, or like when you just feel like you are a hot mess all over the place.

 

Yeah - that's a thing.

 

We've got some help. Check out the video for a quick and dirty scheduling exercise designed to get you thinking about the life you want to live and how you can design your business to give you the freedom you crave. Cause that's part of why you started your own business in the first place no?

 

 

Before we forget, here is a FREE downloadable worksheet to walk you through the activity.

 

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Self-promotion is not a four-letter word

 

Do you struggle to describe to people exactly what you do? Does the thought of telling others about your accomplishments make you cringe? Do you worry that someone is going to pull back the curtain and reveal you as a fraud at any time?

 

You are not alone! Many many women struggle to self-promote effectively. It’s like we are allergic to it. So much so that it tops the list of career blocks for women across all industries.

 

And yet, self-promotion is a critical skill - in landing that great contract, in selling your product, in building a community of champions who are connected to what you do and the impact you are trying to make in the world. We have to be visible for our businesses to succeed. Customers can’t buy what they can’t see.

 

We've pulled together our four top tips for singing your own praises to promote yourself AND your business:

  1. Notice moments of pride and success. Did a client praise your work? Did you rock that contract? Collect these and save them...Make your own "I've SO got this!" scrapbook for a rainy self-doubt-y day!
  2. Focus on the facts - what are some of the awesome things you accomplished? Did you handle a difficult situation with tact and ease? Did you sell a bunch of your product? Did you help someone achieve their goals?
  3. Share your passion - speak to the why of your business. Do you love helping people feel healthier so they can have their best lives? Do you love feeding people delicious foods that light up their tastebuds? Do you love helping people tell their story through photos?
  4. Frame it in terms of what you did for your client. Were they super lost when it came to healthy eating and why they were so tired all the time, and with just some small manageable tweaks to their diet they are now waking up bright eyed every morning ready to take on life?!

 

Remember: People want to hear your story. They want to know what you're up to and what it is that energizes you. So tell them! There's no "ick" in owning the facts of what you did, what it achieved, and why you loved doing it!

 


 

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