I’m all about the DIY and frugal approach to things. I sign up for freebies and free courses. I use google for a lot lot lot of things. I listen to podcasts and have a meditation app.
But at one point, you realize that you can only go so far alone (even with Siri by your side).
You can’t learn everything you need to know from google. At least not in this life time. You won’t bust through all my mindset blocks on your own. You’re not going to get super awesome at new things through pure osmosis from listening to podcasts.
If you want to go far and go fast, you need to invest in yourself. You need to invest in your business and your dreams.
Investing in your business can feel scary. Especially when you're not yet making a ton of money, spending money can put us on EDGE and feel like it's a bad idea.
But, when done right and strategically, investing in your business can SAVE you money, save you TIME, totally change your relationship with things you HATE in your business, and actually MAKE you money.
I have invested in my business at various stages throughout the years, and believe me - each time it was scary (I am frugal and DIY AF). I wanted to share my big investments and the impacts they had on my business.
#1 My first big investment was hiring an accountant to do my taxes.
I HATE doing taxes. They stress me tf out and make me hide in a netflix cocoon for days. Hiring an accountant not only freed me from SO MUCH stress, it also saved me WAY MORE MONEY than I invest in it. The ROI is just nuts.
#2 Quickbooks - now that I have it, I canNOT imagine life without it.
But committing to that $40+ a month was so scary to do! I had so much resistance to investing in it. And...my excel spreadsheets were kind of working fine...?? OMG QUICKBOOKS CHANGED EVERYTHING. I no longer hated bookkeeping. I actually DID my bookkeeping. It saves me a TON of time each year at tax time. AND I am now super on top of invoicing and paying my GST. QB has saved me time AND money.
This one can be SO scary for businesses. Spending money to make money...we kind of believe it, but also the fear of spending money we feel we don't have really makes us not quite believe it. Advertising is one thing I have done since the beginning of my business and has been monumental to my success. From the start - before anyone knew whotf I was - I was selling out events because of my advertising. I can't say enough how essential this investment is to your business's bottom line.
Investing in yourself is the best investment you can make. You’re worth it. And your business goals are worth it. Go to that conference. Hire that coach. Sign up for that course.