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When Self-Doubt rears its head

Being an entrepreneur requires non-stop belief in yourself. While every one of us had to find enough of that belief to even take the leap to start our own business, sometimes it can feel like that fountain of belief is wavering, sputtering, or even has a block.

 

It’s totally common that at times you’re going to doubt yourself. And when it comes to promoting yourself and your business, that self doubt can feel overwhelming.

 

This shows up in a lot of small ways - ways that you might not recognize. It might seem that suddenly you can’t find even a spare moment to create a social media post. Or like suddenly you’re procrastinating nonstop and just NOT planning your launch event or building your website or emailing those suppliers who were interested in your product.

Overcoming Self Doubt so you can Rock Your Business

This self doubt and the anxiety that goes with it are big culprits in keeping you from achieving your business dreams - whether that’s to launch a business, promote it, or grow it.

 

Very few entrepreneurs are living their lives free of this. But, that doesn’t meet that you can’t overcome it and rock your business and rock your marketing of your business. How you overcome it is by really knowing your business and your audience.

 

When you are prepared with this knowledge, it can be used to quiet self doubt while also helping you to create and promote a business is a better more meaningful way.

 

This knowledge can take you from feeling like you don’t know what you’re doing to being confident in what you’re doing and how you’re doing it.

 

Here are the three areas of knowledge that you need to shed self doubt and move forward with confidence:

 

  1. Understand that you are solving a problem
    What a great and successful business DOES is SOLVE A PROBLEM. You are offering something that makes your customers’ lives easier. Something that eliminates a problem that they have.When you nail down the problem you are solving, and how you are doing it in a way that no one else is doing it, you can feel confident in that knowledge.
  2. Know your audience
    Knowing the problem you are solving and feeling that confidence in your business offering and marketing starts with really knowing your audience.Using your audience as a guide will also help you to stop comparing yourself to other businesses - a big cause of self-doubt. With your rock solid knowledge of your audience guiding your business decisions, it won’t matter what other businesses are doing because you will know that what YOU are doing is right for YOUR audience.
  3. Know your why
    Being clear on your vision for your business will help guide you through moments of doubt. A clear vision allows you to focus your energy and quiet the distractions. A clear vision is the foundation. It helps ground you when self doubt starts to set in and you are feeling lost.

 

Self doubt is an inevitable part of being an entrepreneur. When it gets overwhelming, and when it starts to have a paralyzing effect, just know that you are not alone and go back to your vision, audience, and business problem to overcome the doubt.

 


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Ever felt like your business was running you instead of the other way around?

 

You know - like your working way more hours than you want to doing stuff that doesn't feel that fun sometimes, or like when you just feel like you are a hot mess all over the place.

 

Yeah - that's a thing.

 

We've got some help. Check out the video for a quick and dirty scheduling exercise designed to get you thinking about the life you want to live and how you can design your business to give you the freedom you crave. Cause that's part of why you started your own business in the first place no?

 

 

Before we forget, here is a FREE downloadable worksheet to walk you through the activity.

 

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Self-promotion is not a four-letter word

 

Do you struggle to describe to people exactly what you do? Does the thought of telling others about your accomplishments make you cringe? Do you worry that someone is going to pull back the curtain and reveal you as a fraud at any time?

 

You are not alone! Many many women struggle to self-promote effectively. It’s like we are allergic to it. So much so that it tops the list of career blocks for women across all industries.

 

And yet, self-promotion is a critical skill - in landing that great contract, in selling your product, in building a community of champions who are connected to what you do and the impact you are trying to make in the world. We have to be visible for our businesses to succeed. Customers can’t buy what they can’t see.

 

We've pulled together our four top tips for singing your own praises to promote yourself AND your business:

  1. Notice moments of pride and success. Did a client praise your work? Did you rock that contract? Collect these and save them...Make your own "I've SO got this!" scrapbook for a rainy self-doubt-y day!
  2. Focus on the facts - what are some of the awesome things you accomplished? Did you handle a difficult situation with tact and ease? Did you sell a bunch of your product? Did you help someone achieve their goals?
  3. Share your passion - speak to the why of your business. Do you love helping people feel healthier so they can have their best lives? Do you love feeding people delicious foods that light up their tastebuds? Do you love helping people tell their story through photos?
  4. Frame it in terms of what you did for your client. Were they super lost when it came to healthy eating and why they were so tired all the time, and with just some small manageable tweaks to their diet they are now waking up bright eyed every morning ready to take on life?!

 

Remember: People want to hear your story. They want to know what you're up to and what it is that energizes you. So tell them! There's no "ick" in owning the facts of what you did, what it achieved, and why you loved doing it!

 


 

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