Instagram is all the rage these days. With many great features and super high engagement, brands are finding this platform a great way to reach and connect with audiences.
In episode 6 of the SMRT Women podcast, we sat down with Kym Rempel of Anto Yukon, a Yukon-based bath and body company, to talk about using Instagram to launch and grow your brand. Made of all natural ingredients, Anto products are produced from a passion for the natural world and travel. Kym launched two years ago and has used Instagram to create connections with wholesalers all across the country. She also runs two local shops (on in Whitehorse and one in Carcross) where she sells her products and fabulous goods from the Yukon and beyond.
Instagram Success Takeaways
Do the research
There are many different ways to use Instagram successfully to build your brand and sell. Any winning strategy is based on audience research. Different audiences respond to different content and different stories. The ideal strategy is a match between how you naturally express yourself and connect and what your audience is looking for. Instagram can be a great tool for this research. Check out competitors, check out people you would love to see follow you and engage with their content. What do their feeds look like? What stories are they telling?
Forget shiny object syndrome - do what works and stick to it
As mentioned above - there are many ways to win over your Instagram audience. It can be easy to get distracted trying different things. Research your strategy - choose a few key things to focus on and stick to it with consistency before you go randomly following shiny objects.
Tell a story
Whether you are selling a product or service you must tell a story. Give your audience a reason to click to read more, to get excited, to comment and engage.
Engagement matters more than followers
Are you caught up in how many followers you have? Worried you haven’t hit the 1K, 5K, 10K mark? Followers are not what matters - engagement is. It doesn’t matter how big your following is, what matters if the people who follow you are engaged and buying. So focus on your engagement stats and ultimately your SALES.