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If you've been running your own business and are ready to take it to the next level, or have been dabbling with a side gig that you are ready to make full time, you're in the right place.


The SMRT Women 12-week accelerator program is designed to get you focused and clear on how to tackle the most pressing challenges in your business. Whether you’ve been struggling with your Facebook ads, are not sure how to reach your customers effectively, want to scale up your business, or learn how to price better, SMRT Women will give you the tools and confidence to get to the next level.


SMRT Women combines skills training, mindset mastery, and a community of support to advance you from overwhelm to awesomeness.

Our Winter 2018 Program is currently underway. Sign up for our email list to be the first to hear when the next program is happening. Or fill out an application form from this website to let us know you're interested - no commitment necessary!

Check out our upcoming workshops and events to join the community and start building your business today.

Does this sound familiar...

Remember that time you attended a Facebook marketing workshop and got all jazzed about it only to stare at the screen totally overwhelmed not knowing where to start.




Remember that time you paid big money to get a marketing plan developed and when it came to implementing the recommendations you couldn’t find the time, money, motivation, or confidence to truly put yourself out there.




You are super excited about sharing your gifts with the world but have no idea how to price yourself, how to promote yourself, or where to start to build your vision.


We can help.


We work with entrepreneurs who are challenged with these situations regularly. This program is about getting you out of planning and into action, out of fear and into your courageous self. Instead of writing a marketing plan FOR you, we’ll write one WITH you and be there with you every step of the way to move you through overwhelm and doubt and to keep you focused on your goals.

Mindset for Success

Success is about having the right tools and knowledge and also about bringing your A game brain. Fear, overwhelm, anxiety, lack of confidence and other niggly demons hold us back. Our Integrative Health and Wellness Coach, Tara Larkin will help you adopt the mindset to tackle those pesky derailers for good and give you mindset skills to stay motivated and positive so you can kill it in both business and life.


Learning New Skills

No matter where you are in your business we will help you hone in on one key business challenge that you can tackle in 12 weeks to get yourself to the next level.


That might mean:

  • Getting clear on your vision
  • Getting clear on your pricing
  • Getting clear on who your customers are
  • Going deeper to understand what your customers want
  • Refining your story
  • Building confidence
  • Learning how to master social media, Facebook ads, and other marketing tools

Sessions will provide a mix of emotional support with one to one coaching and skills training depending on the focus of your action plan. Not sure how you should be using social media or which platforms to even use? We’ll show you easy ways to create engaging content that leads to sales. Struggling with Facebook ads? We’ll teach you how to create them. Want to beef up your business plan? We’ll give you all the tools to write one. Our focus is on supporting you to develop the skills and the mindset to be successful after the program is over.

A Community of Support

SMRT Women offers you a community of other women to share with and grow from. Together we support each other, champion successes and offer real solutions to help you work your way through challenges. Women in business face unique challenges and often our friends and family who are not entrepreneurs just don’t get it. Learn from each other, share your hard-earned advice and be a part of a growing community of successful entrepreneurs.

How it works

Step 1

We match you with a coach and help you dig into figuring out the one thing that needs your focus and attention the most in your business right now to take you to the next level.

Step 2

Together we create a 12-week action plan and focus on SMART goals so we know what success will look like at the end of the program.

Step 3

Over three months of regular coaching, workshops, and training you implement your plan to kick-butt and shift into action. We support you every step of the way.

Step 4

By the end of 12 weeks, you will have implemented your plan, learned new skills, achieved your goals and gained the confidence to tackle the next challenge in your business.

What you get

A total value of over $4,850

  • 2-hour strategy session where we develop your 12-week action plan to awesomeness 
  • 5 x 1 hour coaching/training sessions with a marketing and business expert to help you implement your action plan 
  • 3 monthly mindset coaching sessions to overcome any blocks keeping you from achieving your goals 
  • 6 mastermind sessions with the program cohort during which we share success and challenges and put our collective brain power together to find solutions  
  • 3 marketing workshops
  • Step-by-step guides and worksheets along the way
  • A community of like-minded women who are working to make their business dreams a reality
  • Ongoing email, phone, and text support for 12 weeks
  • Access to the private SMRT Women Facebook Group

Your investment: $450

(Special introductory pricing)

Cancellation Policy: Any cancellations received before November 30th will be refunded in full. Any cancellations received after this date will not be refunded. In the case of extreme illness or family emergency contact the program coordinators to discuss.

Who this program is for

(and not for)

We have space for 8 participants in the inaugural SMRT Women program.


This program is for you if:

  • You are frustrated and spinning your wheels with online marketing, strategic planning, and next steps for your business.
  • You have been experimenting with a side-gig and want to take it to the next level
  • You are ready to get serious, focus, and put in the investment to make the difference
  • You have 4+ hours a week available for coaching sessions, masterminds, workshops and doing the work
  • You are ready to commit some money/resources to implementing your plan for maximum success
  • You are ready to see your business grow to the next level
  • You are open to help, ready to hear the advice and ready to implement/do the work
  • You are ready to step outside your comfort zone


This program is not for you if:

  • You want to start a business but have no idea what you want to do
  • You are too busy in your day to day job to commit the time to the program to grow your side gig
  • Your heart is not truly into your business.
  • You are not ready to take risks.
  • You are not open and willing to learn and grow as an entrepreneur.

How to apply

Step 1

Fill out the application form - we want to get to know you, where you are at, and what your biggest business hurdles are so we can determine the best coach for you and find out if you are the right fit for the program. Not sure? Send us an email and we can connect.

Step 2

Do an Intake Interview - we will set up a quick 30 min call with one of our coaches to go over your application form, go over the program format and answer any questions you have.

Step 3

Secure your spot - once we’ve determined together with you that this program is the right fit for your business you’ll need to secure your spot. You can pay by cheque or credit card. Payment plans are available. Contact us for more details about this option.

Step 4

Book your kick-off coaching session - Once you are confirmed and your payment has been received you will be assigned to one of our business coaches and we will set up a time for your kick-off coaching session. In this session we’ll map out your goals and action plan for the next three months.

Step 5

You’re off to the races. 3 months of sisterhood, mastermind solutions, one to one coaching and workshops.

Program dates

The program will take place Jan 7 to April 4, 2018

All participants must be available for the full program length and be able to commit to the dates below.

During the program you will meet with your assigned coach every 2 weeks for one hour and you will meet with the mindset coach one a month. These meetings will be scheduled directly with you either in the daytime or evening based on your schedule.


Mastermind groups will be held every other week from 7PM-9PM:

January 17, January 31, February 13, February 28, March 14, April 4


3 bonus workshops will also be hosted throughout the program period. All will run from 7PM-9PM:

January 24 - Identifying Belief Systems That Support Your Vision with Tara Larkin 

February 21 - Plan your Business - Dream your Lifestyle with Sofia Fortin

March 7 - Creating content that gets you clients with Selene Vakharia

Meet your coaches

SMRT POP UPS is pleased to be partnering with Pursuit Coaching Services to offer the SMRT Women program.

Selene Vakharia

marketing, social media & digital media

Selene has over a decade of experience in social & digital media, public relations, event management and audience research. She has worked with businesses of all sizes, nonprofit organizations, and government departments to create meaningful and goal-oriented campaigns. She is currently the co-owner of SMRT POP UPS - a marketing and events agency that helps brands and businesses find their story and craft strategic content that turns their target audience into happy clients. When it comes to finding data and using it to tell a story that makes sense, she's got it figured out - and can't wait to help you do the same for your business. She will work with you to figure out WHO your audience is, WHERE they are, and HOW to talk to them in a way that will grab and sustain their attention.

Sofia Fortin

marketing and business development

The daughter of two entrepreneurs and a born and raised Yukoner Sofia has been working for herself on and off for the past decade. She holds a bachelor of arts in Communications and Publishing and has had the privilege of working with many businesses, government departments and nonprofits in the Yukon. Over the years she has held numerous positives with government, Yukon College, Outcrop Yukon, The Learning Disabilities Association of Vancouver and many more. Currently, she is the co-director of SMRT POP UPS - a marketing and events agency and The Happy Vagina Project - a sexuality coaching and education agency. Her passion is supporting business and organizations to get clear on their goals, set up systems for success, and tell their stories effectively.


A graduate of the Minerva Women’s leadership program she is motivated to support women in taking over the world with their special talents and abilities. After 10 years of working for herself, she has come through the trenches to learn the necessary mindset and skills to build a successful practice. From mastering money systems through SOOO MUCHHH frustration to daily gratitude practices, learning to trust that projects will come, and knowing how to promote yourself consistently with grace she has lots of advice, support, and perspective to offer. Her areas of specialty and coaching for this program are pricing, business planning, schedule planning, systems and processes, strategic planning and marketing strategy.

Tara Larkin

integrative health and wellness coaching

Tara Larkin is a skilled, Professional Coach who earned her coaching credentials through Mount Royal University, a curriculum aligned with the standards of the International Coach Federation (ICF); the most recognized and respected coach regulating body worldwide.


Tara is a successful entrepreneur and Founder of Pursuit Coaching Services. She coaches from a strengths-based, client-centered, process of identity awareness and encourages women to reconnect with who they are, reclaim their own inner wisdom, and honor the uniqueness that sets them apart from everyone else.


Tara’s clients leave her sessions feeling challenged, inspired, and with a new perspective and appreciation for themselves that breaks down barriers and opens doorways to help them thrive the way they are truly capable of. Whether her client's want to set big goals, be held accountable, build confidence, transition through change, or simply gain clarity, Tara’s intention is to inspire ambitious women to lead intentional lives and to uphold a strict code of ethics, standards, and core competencies in alignment with the ICF in every client engagement.

We are only offering 8 people the chance to join SMRT Women, so space is very limited. Fill out an application form and we will get in touch to set up a call and talk more about you, your business, and the program.