Tag: SMRT WOMEN

Networking that Doesn’t Suck!

At SMRT Women we are all about creating a community of badass boss babes who are lifting each other up. Networking can feel tedious and nerve-wracking but it is an important tool in your marketing tool-box.

That’s why we have created – Cultivating Connections – an Unnetworking Event. Meet other boss ladies in a relaxed environment designed to make you feel totally supported and encouraged. No intimidating crowd management, no not knowing what to say – we’ll have you covered every step of the way.

Promote your business (or your budding business idea), get advice from ladies who have been there, connect with potential partners or maybe make a sale! The power of networking makes your business come alive.

 

Looking to stand out as a small business or solopreneur? Marketing is all about putting together content (i.e information) that engages people with your products and your business. Whether you are creating videos, Facebook posts, emails, blogs, brochures or otherwise this is what we call content.

 

The right content can help you outperform larger brands with bigger budgets and reach your target audience in a saturated marketplace. Whatever your business – whether a retail store or a guiding company, content can help you build credibility and your brand. With a strong content strategy, you can raise your business’s profile, build strong relationships with prospects and customers, boost your reach, and get sales.

In this interactive workshop, we will use small group discussion and activities to:

  • Identify your key audiences and begin building personas and avatars.
  • Determine what type of content you should be creating to engage, educate, and entertain your audiences.
  • Learn how to develop an editorial calendar to take the guesswork out of planning and creating your content.

 

Do you struggle to describe to people exactly what you do? Does the thought of telling others about your accomplishments make you cringe? Do you worry that someone is going to pull back the curtain and reveal you as a fraud at any time?

You are not alone. Many many women struggle to self-promote effectively. It’s like we are allergic to it. So much so that it tops the list of career blocks for women across all industries. And yet, self-promotion is a critical skill – in landing that great contract, in selling your product, in building a tribe of champions who are connected to what you do and the impact you are trying to make in the world. We have to be visible for our businesses to succeed. Customers can’t buy what they can’t see.

In this interactive workshop Sofia Fortin of SMRT POP UPS will take you on a journey to get clear on what you offer and  how to proudly declare it to the world without feeling icky.

 

In this workshop you will…

  • Identify your imposter syndrome demons and visibility blocks and learn how to tackle them
  • Practice the art of recognizing your wins both small and big
  • Learn how to describe what you do and offer in a compelling way
  • Practice tools and techniques to share successes and wins without feeling icky

Self-promotion can be fun, natural and a seamless part of your day to day with simple tools and some shifts in perspective. Come prepared to get goofy, to play and to push your comfort zone.