Month: April 2018

4 Tips for Self Promotion

Self-promotion is not a four-letter word

Do you struggle to describe to people exactly what you do? Does the thought of telling others about your accomplishments make you cringe? Do you worry that someone is going to pull back the curtain and reveal you as a fraud at any time?

You are not alone! Many many women struggle to self-promote effectively. It’s like we are allergic to it. So much so that it tops the list of career blocks for women across all industries.

And yet, self-promotion is a critical skill - in landing that great contract, in selling your product, in building a community of champions who are connected to what you do and the impact you are trying to make in the world. We have to be visible for our businesses to succeed. Customers can’t buy what they can’t see.

We've pulled together our four top tips for singing your own praises to promote yourself AND your business:

Notice moments of pride and success. Did a client praise your work? Did you rock that contract? Collect these and save them...Make your own "I've SO got this!" scrapbook for a rainy self-doubt-y day!
Focus on the facts - what are some of the awesome things you accomplished? Did you handle a difficult situation with tact and ease? Did you sell a bunch of your product? Did you help someone achieve their goals?
Share your passion - speak to the why of your business. Do you love helping people feel healthier so they can have their best lives? Do you love feeding people delicious foods that light up their tastebuds? Do you love helping people tell their story through photos?
Frame it in terms of what you did for your client. Were they super lost when it came to healthy eating and why they were so tired all the time, and with just some small manageable tweaks to their diet they are now waking up bright eyed every morning ready to take on life?!

Remember: People want to hear your story. They want to know what you're up to and what it is that energizes you. So tell them! There's no "ick" in owning the facts of what you did, what it achieved, and why you loved doing it!

Schedule for Success (and Sanity)

How you schedule your day can make all the difference to your success - both in terms of productivity, and in how much you enjoy being your own boss. One of the amazing benefits of running your own business is the flexibility of creating a schedule that allows you to live the life you want. Today we are going to share our experiences and ideas for creating the ideal schedule.

One of the big aha moments for us was realizing that our schedules don't necessarily look the same every day. This is one of the great benefits of running your own business - the flexibility to go with the flow of your day-to-day.

Some days you're in the zone or running an event and work till 10pm or even 1am. Or maybe you'll need to run errands in the middle of the day. Or you might find that you work best and most productively when you stay up all night - but then you beat yourself up for not kicking your days off at 9am.

The trick is - pay attention to what you're doing not when you're doing it. If you're getting everything done, and you're meeting your deadlines, then don't beat yourself up for working an unconventional schedule.

It can be hard to shed the 9-5 mentality when you’ve done it for so long, but working for yourself means giving yourself permission to do just that.

Get your blog post noticed

You’ve written a blog post - now what?

Imagine that you’ve just published your latest blog post, and you’re super excited to share it with your target audience.

Well unfortunately, just because it’s out there, doesn’t mean that people know about it, or that they are excited to spend their time reading it.

There are some steps you can take while writing your post to improve its chances of getting seen. And, what you do after publishing a blog post is just as important as the post itself when it comes to getting noticed and drawing your ideal customers to your site.

In this video, Selene is going to be walking you through 10 essential steps to follow before, during, and after every single blog post you write.

Before we forget, here is a FREE downloadable checklist that you can take with you as a reminder of these steps after watching this video.

Grow Your Business with a Marketing Year in Review

When planning marketing activities for your business, it’s really helpful to understand what worked and what didn’t during the previous period. This type of review should most definitely be done at the end of each year, but is also very helpful to do each quarter - when planning for your business, creating your marketing roadmap on a quarterly (3 month) business can really help you break it down and properly prepare and plan what's to come.

This short video will help you evaluate your past year's activities so that you can focus the next year's efforts without wasting time, money, and energy. You can use the same system/process if you are doing a quarterly review or a mid-year review!

Plan your Social Media Content like a Boss

This vid is all about one of our FAVOURITE tools when it comes to rocking your content marketing. It's going to help you pump out superstar social media content that's on point and on brand every. single. time.

One of the biggest challenges our small business clients talk to us about is struggling to create content for their blogs, newsletters, and social media channels. It can be incredibly difficult to consistently create content, let alone create quality content that connects with your audience.

In this video, Selene shares a tool that is a serious game changer when it comes to keeping your content flowing, on brand, and on point with your audience. It’s a tool that we use for all of our social media clients. It’s called a content calendar.

Watch the video to learn more about content calendars: what they are, WHY they are so AWESOME, and how to use them to rock YOUR content.

Oh and then download our FREE content calendar template so you can do your own after this mini tutorial.

Month: April 2018

Self-promotion is not a four-letter word

YOU MIGHT ALSO LOVE

Recent Posts and Freebies for Your Business

You’ve written a blog post - now what?

Recent Posts and Freebies for Your Business

Recent Posts and Freebies for Your Business

Download Your Free Content Calendar Template Now

Recent Posts and Freebies for Your Business