Meet Selene Vakharia

I'm a strategist that specializes in creative high-impact marketing and event solutions that engage your audience. I'm a community builder, passionate about taking the complex and turning it into a powerful story, and a big believer in experiences.


Whether it’s designing a unique event or getting your brand out there, whether its crafting the perfect content for your social media or building you a brand that stands out, I am here to get you results. For 15 years, I have been doing just that for a diverse range of clients with business and marketing strategies, event planning, social and digital media solutions, and branding and visual design.


I am passionate about using the power of data and analytics combined with nimble marketing strategies on a variety of digital and traditional platforms.

SMRT POP UPS was started in 2014 with a Facebook page and a dream of putting on weird events for millennials in a small neighbourhood cafe after hours. The brand quickly established a reputation for designing and delivering engagement, marketing plans and social media plans that stood out from the crowd.


The Smart-Fun approach that is the essence of SMRT POP UPS colours everything we do from the types of engagement events we plan to our marketing strategies. SMRT POP UPS believes that when learning and communicating is made fun and beautiful everybody wins. With this signature approach we can engage broader audiences, encourage people to think differently about an issue, and help organizations large and small tell powerful stories. Partnerships, entertainment and out of the box approaches are at the heart of what we do.


We are also strong believers in social media. SMRT POP UPS Owner and Co-Founder Selene Vakharia, is one of the most highly trained local social media and digital marketing professionals in Yukon. Her expertise in online audience research, audience targeting and promotion are unparalleled. With our clients, we are constantly looking for new ways to leverage the conversational power of social media to engage audiences the issues that matter.

Rave Reviews


“Selene is the secret weapon behind my marketing campaign. She was able to help guide me to a clearer vision of my marketing goals, and create a strategy that addresses a specific audience. In developing my website, her creative use of words helped me build a cohesive story about my brand."


Katie Young, Klondike Kettle Corn

Work with me