female entrepreneurs

The Business Foundations Bootcamp is an 8-week program designed to help you build a profitable and successful business. 


If you've been running your own business and are ready to take it to the next level, are ready to launch the business of your dreams, or have been dabbling with a side gig that you are ready to make full time, you're in the right place.


The Business Foundations Bootcamp is a framework I have used to help businesses of all shapes and sizes launch, uplevel, and scale.


It’s an action plan, a proven and tested process, a full MBA meets strategy meets super fun community rolled into one. It was designed with entrepreneurs just like you in mind so that you could master the essentials and develop the confidence and skills you need to really feel like you are in the driver’s seat of your business. It’s designed so that you can get the clarity you need to break free of overwhelm, become a proud CEO, and to turn your big ideas, big goals, and bigger dreams into actionable and easy-to-follow steps.

So, what can you expect?

At the end of the 8 weeks, you are going to have mastered all things business. And, more importantly, all things YOUR business. With a mix of online at-your-own-pace learning, hands-on exercises that go super deep, and live group coaching mastermind style, you’ll walk away armed with the knowledge, skills, and super-customized-to-you-ready-to-implement action plan to build a profitable and sustainable business.

Here’s what you’ll get in the Business Foundations Bootcamp...

⚡ Seven essential pillars you need to build a successful business


⚡ A whole bunch of my favourite tools and top secrets to plan your marketing, stay on top of your operations, and evaluate what’s working and what’s not in your business


⚡ Confidence and a true sense of ownership in your business that will help you to succeed


⚡ A community of business owners at all stages of their business journey that are ready to support and cheerlead each other

You’re going to get all of that through...

7 core pillar modules full of lessons and hands-on activities (value $2,800)


⚡ Bonus courses (value $497)


⚡ Seven live weekly 60-minute group coaching calls where you can ask me anything. PLUS two post-program group coaching calls so that you can keep feeling supported as you continue to integrate and implement all the amazing things you've learned and done. (value $3,675)


⚡ Accountability and ongoing support in a private Facebook Group (value $197)

I’m so excited to make your dreams a reality, are you? Let’s dive in.

Take a peek inside…

Pillar 1 // Create a Business Vision that Fits

Whether you’re getting ready to launch or ready to scale up, clarity is the groundwork for success. The clearer our path the easier it is to get to the end or to measure if we are getting anywhere at all. The first step to making our dream a reality is to get clear on what the dream actually is - both for ourselves and the life we want to live as well as for the business we want to create and the change we want to make in the world. 


Pillar 2 // Get to Know Your Audience (better than you know yourself)

Your audience is the person you are super excited to work with, your raving fans, your loving champions and most importantly your customers. 


Understanding who your audience is is paramount. Most businesses fall flat because they are trying to be all things to all people. When you get clear on the specific problem you are solving for a specific person you create the magic that makes your sales. 


In this pillar, you’ll dig deep to figure out who your customers are, what they care about, what problem you are solving for them and how you can connect with them to build your brand and your sales.  


Pillar 3 // Build a Brand you Love

Get ready to dive into Branding and uncover and develop YOUR brand and be ready for it to shine and be shared with the world!


Pillar 4 // Understand Your Customer’s Journey

You undoubtedly want people to buy, become repeat customers, and refer other customers to you.


That is 100% the end goal!


BUT - it is NOT where your audience is STARTING.


There are many steps that take place for your audience to go from realizing they even NEED a product or service to finding somewhere to purchase it to committing to purchase and use it. 


This pillar is all about nurturing your dream customers to build a meaningful relationship with them and to move them along their path to purchase.


Pillar 5 // Create Content with Ease

Through creating great, relevant, and consistent content that lines up with what your target customer wants, your business and brand will stay top of mind and can grow an audience. When done right, your dream client won’t feel like they’re being SOLD to but will become a FAN and WANT to buy.


This pillar is your step-by-step guide to creating content that connects with your dream customers with ease.


Pillar 6 // Devise Your Plan of Action

Cut through the overwhelm and pull all the pieces together to break down your big dreams into actionable steps and goals. You’ll walk away from this pillar with a personalized action plan for your business and with the confidence to know exactly what steps to take next. Plus you’ll have full access to all my favourite workflows so you can hit the ground running!


Pillar 7 // The Art of Evaluation

Evaluating business success is a very personal thing. When we take the time to review what’s working and not working, what makes us feel good, what’s a good return on investment and what is getting us PAID then we get to focus on the things that are going well and grow them and drop the stuff that’s not. 


This pillar is all about helping you ditch the data phobia. We’ll cover exactly what to look at and where to find it to evaluate your goals, your ROI, and to turn all of that into ACTIONS to keep your business on track.


Group Coaching

Every single week Monday at 12 p.m. PST you’ll get the chance to chat live with me. Come with any questions you have about your business, come with your mindset blocks, come with it all and leave feeling supported and ready to get stuff done. And because sometimes we all need a bit of time to integrate what we’re learning, I’m adding on two extra weeks of live group coaching for a total of ten sessions.


Life is busy and lunch tacos are a hard offer to pass up, so don’t worry if you miss a live call - you can catch up on the recorded replay so you don’t miss a second of all this business-rocking goodness.

Ready to take action?

This program is for you if...

  • You are frustrated and spinning your wheels with doing all the things for your business and not getting anywhere but burn-out city
  • You have been experimenting with a side-gig and want to take it to the next level
  • You are ready to get serious, focus, and put in the investment to make the difference
  • You have 3+ hours a week available for taking the courses, group coaching sessions, and doing the work
  • You are ready to see your business grow to the next level
  • You are open to help, ready to hear the advice and ready to implement/do the work
  • You are ready to step outside your comfort zone

“This course has enabled me to realise that I can run my business my way! I would recommend this course to anyone who is looking to make a big shift in their professional life but isn't quite sure how to turn their idea into a working business.”

Hey! Selene here! I’m so excited to welcome you to the Business Foundations Bootcamp and to offer you the framework that I have used for so many businesses and organizations over the past 15 years and that I use every day at my marketing and events agency SMRT POP UPS. I’ve used this very framework to help businesses build their brand, reach new audiences, launch national products, and sell out their events. 


I absolutely love working with businesses to find their story, get super clear on their audiences, and craft strategic content that turns their dream customers into happy clients. And I’m so excited to share all that I know and all the experience I have with you.


After many years of studying marketing and even more years working in the field, I am here to teach you everything you need to know when it comes to successfully marketing and building your own business.

I run a full-service marketing, design, and events agency where we work with businesses and organizations of all sizes to dream big, tell their stories, and engage their audiences.


After running the agency for a couple of years, my awesome friend and co-founder Sofia Fortin and I decided that we wanted to use our marketing, money, and mindset superpowers to help female entrepreneurs rock THEIR businesses. So, we started SMRT WOMEN.


SMRT WOMEN is an award-winning community for aspiring and working female entrepreneurs. We have programs, events, and workshops designed to help you build the skills, support, and connections you need for you and your business to thrive - whatever stage your business is in.


The truth is, you’re awesome at what it is that you do. I'm here to help you own that awesomeness and show it to the world!  I'm here to help you get on top of all the tiny details and small tasks that happen behind the scenes of a business so you can THRIVE and so you can get paid to do the things you LOVE to do.

So, what’s your investment?

Special Early Bird Price until August 24 of $650 (40% savings) + GST

Regular pricing after August 24 of a one-time Payment of $997 (+GST) | Lifetime access

Payment Plan - 2 Monthly Payments of $550 (+GST) | Lifetime access


Don’t miss out on the Business Foundations Bootcamp.

Want to know more about the program and whether it's right for you? Let's get together virtually for a 30-minute call!

Frequently asked questions

When does the course start and finish?

The course starts September 9, 2019.

Group coaching calls start Monday, September 16 and continue every Monday at 12pm PST until November 18 (the last call is on November 18). 

Because October 14 and November 11 are holidays in Yukon, those weeks’ calls will be on the Tuesday (Oct 15 and Nov 12).

All calls will be recorded so you can replay them to your heart’s content.

How long do I have to access the course?

There is a LOAD of info in this course, and we know that you are going to want to refer back to it over and over again to make full use of all of its awesomeness. After enrolling, you have unlimited lifetime access to this course.


BUT - the live coaching call is only going to happen once. So, even if you plan on taking your time with the course, you won’t want to miss that!

Do you offer any refunds or guarantees?

I totally get that schedules change and you get busy! But, I believe 100% in what is in this course and in its ability to change the way you do business forever. I totally believe that what is in this course is a game changer. So, sorry - no refunds! If things change and your schedule gets busy, don’t worry - you have lifetime access to what’s in the course!


The results from this program may vary from student to student. Your results will be based on many variables - your efforts, knowledge, the ever-growing number of cute llama videos on the internet, and so many other factors. Because of this, I cannot guarantee your success or results.

Doors close on September 8 at 11:59PM

Total Value of $7,169


Your Investment...

Save 10% with a One-Time Payment of $997 (+GST) | Lifetime access

Special Early Bird Price until August 24 of $650 (40% savings) + GST


Payment Plan - 2 Monthly Payments of $550 (+GST) | Lifetime access