Looking to stand out as a small business or solopreneur? Marketing is all about putting together content (i.e information) that engages people with your products and your business. Whether you are creating videos, Facebook posts, emails, blogs, brochures or otherwise this is what we call content.

The right content can help you outperform larger brands with bigger budgets and reach your target audience in a saturated marketplace. Whatever your business – whether a retail store or a guiding company, content can help you build credibility and your brand. With a strong content strategy, you can raise your business’s profile, build strong relationships with prospects and customers, boost your reach, and get sales.

In this interactive workshop, we will use small group discussion and activities to:

• Identify your key audiences and begin building personas and avatars.
• Determine what type of content you should be creating to engage, educate, and entertain your audiences.
• Learn how to develop an editorial calendar to take the guesswork out of planning and creating your content.