When planning marketing activities for your business, it’s really helpful to understand what worked and what didn’t during the previous period. This type of review should most definitely be done at the end of each year, but is also very helpful to do each quarter - when planning for your business, creating your marketing roadmap on a quarterly (3 month) business can really help you break it down and properly prepare and plan what's to come.

This short video will help you evaluate your past year's activities so that you can focus the next year's efforts without wasting time, money, and energy. You can use the same system/process if you are doing a quarterly review or a mid-year review!