Struggling with pricing your services?

You are SO not alone.

The thing is, pricing is a complex thing with many factors to consider. Especially when you're selling services - you might not know how much time a project might take or how to charge your client.

The best way to price service-based projects is with a project fee (NOT an hourly fee). After all, no one wants to pay hourly for things since they don't know how many hours something will or should take.

So, how do you set your Project Fee?

✨The easiest formula is number of hours * rate per hour. Based on the number of hours you expect the project to take, use that number multiplied by your rate.

✨Use a different hourly rate for different parts of the project (project management vs. strategy vs. revisions)

✨When setting your hourly rate, consider your level of experience and the market price. Take a look at what competitors in your area are charging and then adjust for level of experience. Also consider what is a minimum per hour you want to get paid.

My general rule is if I am learning something new and spending time looking at youtube tutorials, etc. I don't charge for that time. If I have to redo a bunch of stuff because in my learning it I didn't get it quite right - I don't charge for that time either. Or, if it's mostly active work but a lot of learning along the way then sometimes I'll charge half my rate.