How to Promote Your Event

Increase attendance and sell tickets to make your event a success



Promoting an event can seem like an overwhelming and incredibly daunting task. Especially when in the middle of planning an event, it can seem like an impossible thing to add on to your already crazy long never-ending to do list.

But, if nobody knows about it, nobody is going to come.

Whether you're planning a launch event for your business, an art show for your newest piece or exhibition, or a workshop that you're running, you need to be able to effectively promote it to your audience.


This course takes over a decade of promoting events (including conferences, theatre festivals, music shows, and workshops) and turns it into an actionable and easy-to-implement plan.


Class Curriculum

  • Intro (2:07)
  • When to start promoting your event (1:50)
  • Knowing who you're promoting to (2:46)
  • Crafting your Event Pitch (1:39)
  • Your event messaging (1:13)
  • Where to spend your marketing dollars (0:48)
  • Your marketing budget (1:04)
  • Making it look good (1:55)
  • The Downloadable Checklist (0:37)

Who are we?

We’ve been running a full-service marketing, design, and events agency where we work with businesses and organizations of all sizes to dream big, tell their stories, and engage their audiences.


After running our agency for a couple of years, we decided that we wanted to use our marketing, money, and mindset superpowers to help female entrepreneurs rock THEIR businesses. So, we started SMRT WOMEN.


SMRT WOMEN is a community for aspiring and working female entrepreneurs. We have programs, events, and workshops designed to help you build the skills, support, and connections you need for you and your business to thrive - whatever stage your business is in.


The truth is, you’re awesome at what it is that you do. We’re here to help you own that awesomeness and show it to the world!  We’re here to help you get on top of all the tiny details and small tasks that happen behind the scenes of a business so you can THRIVE and so you can get paid to do the things you LOVE to do.

Meet your instructor...


Selene LOVES Digital Marketing and Social Media Marketing. Before we started our agency, Selene worked with award-winning ad agencies across Canada as a Social Media and Digital Strategist.

Day in and out, she would plan social media and digital content for clients, develop campaigns, and run their ad buys on platforms from Google Adwords to Facebook. She worked with clients in tourism, arts, health coaching, retail, and more to reach and engage their audiences and make sales.


While we have run ad campaigns on a variety of digital platforms, our favourite one – particularly for business owners with smaller budgets – is Facebook Ads.


We just love using Facebook Ads to help businesses crush their goals. And we love teaching business owners how to use Facebook Ads themselves so they can go after their own dreams and grow their businesses.


Frequently Asked Questions

When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.


How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.


What if I never use the course or change my mind - can I get my money back?

We totally get that schedules change and you get busy! But, we believe 100% in what we have in this course and in its ability to change the way you promote your events. We totally believe that what is in this course is a game changer. So, sorry - no refunds! If things change and your schedule gets busy, don’t worry - you have lifetime access to what’s in the course!