The Profitable Business Framework

A free masterclass


Your Roadmap for Creating a Profitable and Sustainable Business


Ever wish you knew exactly what to focus on to move your business or organization forward? Want someone to tell you what to do next so you can stop feeling swamped in the millions of fads and new things coming at you all the time?


You need a strategy! A plan of action that looks at the Big Thing you want to do in your business and breaks it down for you into achievable non-terrifying steps.


Enter the Profitable Business Framework.



⚡The exact framework you need to ditch the overwhelm, focus your efforts, and build a profitable and sustainable business

⚡How to ditch shiny object syndrome and busy-ness for true productivity

⚡Three mistakes that hold EVERYBODY back when it comes to starting or scaling a business


Are you ready to dive in?


Hey! Selene here! I’m a Business & Marketing Strategist and owner of a full-service marketing, design, and events agency where I work with businesses and organizations of all sizes to dream big, tell their stories, and engage their audiences.


After running our agency for a couple of years, we decided that we wanted to use our marketing, money, and mindset superpowers to help entrepreneurs rock THEIR businesses. So, SMRT WOMEN was started.


SMRT WOMEN is an award-winning community for aspiring and working female entrepreneurs. There are programs, events, and workshops designed to help you build the skills, support, and connections you need for you and your business to thrive - whatever stage your business is in.


The truth is, you’re awesome at what it is that you do. I'm here to help you own that awesomeness and show it to the world!  I'm here to help you get on top of all the tiny details and small tasks that happen behind the scenes of a business so you can THRIVE and so you can get paid to do the things you LOVE to do.