SHIFT TRANSPORTATION SHOWCASE
Yukon Energy & Yukon Government, 2016 / Branding & Design
There are many ways to get from A to B. Working with Yukon Government and Yukon Energy, SMRT POP UPS created the branding and design concept and outputs to promote the SHIFT Transportation Showcase - an event all about sustainable transportation options in Whitehorse, Yukon, Canada.
We developed the idea of traveller personalities and devised a flowchart personality quiz so that audiences could have fun while learning about sustainable transportation options. We created the concept, copy, and design outputs, including posters, flowcharts, social media content, and ads.
The design concepts used bright colours and playful renditions of Yukon animals to appeal to audiences and bring the sense of fun to the event.
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