When it comes to creating content, I see soooo many entrepreneurs fall into this time trap.
If you're coming up with new content every single time...hate to tell you this, but you're wasting your valuable time.
Here's a secret for you...creating consistent content that is irresistible to your dream clients shouldn't be a time suck!
I'm so excited to share with you a super simple system that'll make it easy for you to:
- have no end of content - all at your finger tips
- show up consistently without it taking over your whole life
- add value for your dream customers without wasting your valuable time
Thinking this sounds too good to be true? That it must be some weird thing that costs a lot of money? Think again!
All you need is a content bank.
What the heck is a content bank?
A content bank is a database of prewritten/pre-used content that you just keep recycling. The truth is: unless your content is tied to a specific date or trend, it never "goes bad." And repetition is good: firstly, a lot of your audience won't see it the first time around; secondly, with all the content we consume, no one remembers seeing it before or minds seeing it again.
When you are planning your content for the week / 2 weeks / month (whatever the time period you plan for), pull content from your bank. Any new content you create, make sure to add it to the bank to be used again at a later time/date.
Each week, about 75% of my content is recycled from my bank, and 25% is new (which keeps it super fresh and allows me to keep building up my bank).
I keep my bank organized by content themes so that it's easy to find things and so that I can easily keep my content varied and relevant for my audience.